Час публікації, формати й робота алгоритму — від першого відео до стабільного охоплення.
| How long a video has to prove itself | Roughly the first 60–90 minutes, on a small test audience |
|---|---|
| The strongest single signal | Completion rate above 100% — the rewatch |
| What follower count does | Converts the profile visit; it does not affect the For You page |
| When a drop is content and when it is the account | One video: content. Every video at once: the account |
| Whether deleting a weak video helps | No — each video is scored alone, there is nothing to reset |
Look at whether it started with one video or across all of them. A single video failing its test audience is normal and says nothing about the account; every video falling at once usually points at a change in what you are posting or how long people stay.
No, but you can compete with yourself. TikTok scores videos individually, and posting five in a day means five videos splitting the same audience during the hours they are being tested.
Long enough to hold and no longer. What matters is the share of it people watch, so a twenty-second video watched to the end beats a sixty-second one abandoned at fifteen.
Far less than the spoken first line and the on-screen text, both of which TikTok reads to decide who to test the video on. Dialect in the first sentence does more for country targeting than any hashtag.
The hour decides the first test audience, and that is real — but only for the first window. After that, retention carries the video regardless of when it went up.
