E. Yasemin Saydam

E. Yasemin Saydam

Head of Social Growth

Yasemin leads Shofic’s growth desk, focused on Instagram, Snapchat and the behavioral side of social proof across Arabic-speaking markets. She writes the playbooks Shofic uses with its own customers — posting cadence, audience timing and the psychology behind why follower counts move sales.

  • Instagram growth
  • Snapchat & Gulf audiences
  • Social-proof psychology

Articles by E. Yasemin Saydam